About Us
"Bringing Locally crafted Indian silver jewellery to the world."
In times of mass production and fast fashion, Inaayat creates modern heirlooms , crafted locally in India using age-old techniques that promise longevity and soul.
The young generation of many artisans lives in the hope of giving their family craft one last chance. Inaayat aims to be that bridge of hope, preserving rare jewelry traditions through innovation and sharing them with the world.
If you’d like to buy, repair, customise or simply talk about mindful jewelry, we’d love to hear from you.
About the founder
Just like my father, I have always loved to work , to create, to build, to turn ideas into reality. While studying at NIFT, Mumbai, I landed my first jewelry campaign project. I reached out to photographers, but their quotes were far beyond the modest budget the brand had given me. I couldn’t let the opportunity slip through my fingers ,so I picked up the camera myself.
The shoot turned out better than I could have imagined. Soon, I became one of the most sought-after photographers in my college. That camera became more than just a tool , it brought me recognition, love, and confidence.
Then, on a visit to a cluster of artisans, I discovered jewelry unlike anything I had ever seen , pieces so beautiful, so intricate, they felt like whispers from another time. I desperately wanted to photograph them. But the artisans had one condition: I could only shoot if I purchased the jewelry, and not just one piece — a significant collection!
I didn’t have the money. But I had the camera , my dear camera, the one that had given me so much, a gift from my father. And yet, I didn’t think twice. I sold it the very next morning. Some things are worth more than possessions -they are worth believing in.
I bought the jewelry, borrowed a camera from a friend, and posted the photos online. The response was immediate and overwhelming. People didn’t just admire the images; they wanted the jewelry. I started selling, and piece by piece, everything was gone. But the demand didn’t stop.
That’s how Inaayat began ,with faith, sacrifice, and a belief that passion always finds its way. Today, we are a growing community of over 2,000 global buyers who value not just jewelry, but the craftsmanship and stories behind it.
Every time life has denied me something I wanted deeply, I’ve carved my own path forward ,with positive intentions, hard work, and heart. Inaayat is that journey. And i hope you become part of promoting Indian jewellery to the world.